PHYSICAL DISTRIBUTION MANAGEMENT IN THE NIGERIAN TEXTILE INDUSTRY: AN INCISIVE ANALYSIS (A Case Study of The Nigeria Textile Mills Plc, Ikeja, Lagos)

1.1       STATEMENT OF PROBLEM

1.1  Since the efficiency of an Organization's physical distribution to a great extent, determines her marketing success, it is important therefore, for the purpose of this project, to seek answers to the following statement of problems:

·         To some extent, whether textile factories provide adequate warehousing

·         facilities for their products.

·         Inventory control improves the level of Customer satisfaction.

·         Physical distribution receives adequate attention it d~serves.

·         Transportation contributes to adequate output in meeting Customer regular and special orders.

·         The over all· distribution efficiency in the textile industry are affected by transportation.

1.2       PURPOSE OF THE STUDY

Physical distribution more often than not, is confused with the choice of marketing or Distribution Channel. As a result of this, there has evolved the need to distinctly appraise physical distribution as a sub-component of distribution. In line with this initiative, the Purpose of the Study revolves around the following:

The Study will attempt to explain how physical distribution components and activities can be integrated into channel strategies, distribution policies and overall marketing Programmes of a textile firm in a restrictive sense, the study has a far reaching purpose in determining the extent to which quick order processing is related to Customer satisfaction.

To know how Warehousing management, storage and movement components function in physical distribution.

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